Marketing Manager

Location: Vizag

Salary: 10000 - 15000 + Incentives

Posted at: Jul 20, 2025

JOB DESCRIPTION

Our Organization is looking for a dynamic and experienced Marketing Manager with a strong focus on traditional marketing and a sound understanding of digital marketing to drive visibility, lead generation, and brand positioning for our flagship high-rise residential project. The ideal candidate must have in-depth knowledge of Vizag's geography to plan effective offline campaigns, and must be capable of coordinating with digital agencies to align and support online efforts.

KEY RESPONSIBILITIES

TRADITIONAL MARKETING & LOCAL OUTSTRETCH

Design and execute comprehensive offline campaigns including print ads, society activations, site branding and real estate expos.
Identify high-impact hoarding locations and lead-catchment areas across Vizag based on local demographics and traffic patterns.
Oversee development and distribution of marketing collaterals like brochures, flyers, project standees, and branding kits.
Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives.

DIGITAL MARKETING CO-ORDINATION

Ensure alignment between digital creatives and offline campaigns for cohesive messaging.
Review performance guide digital agencies with on-ground insights for improved targeting.
Provide offline input for retargeting, geo-targeted ads, and content personalization.

LEAD GENERATION & CUSTOMER ENGAGEMENT

Plan and implement lead generation campaigns through both traditional and digital channels.
Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates.
Support loyalty and referral programs through coordinated marketing.

AGENCY & VENDOR MANAGEMENT

Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts.
Ensure timely execution of marketing plans within approved budgets.
Build strong relationships with local vendors, media houses, and promotion partners.

QUALIFICATIONS & SKILLS

Bachelors degree in Marketing, Business Administration, or Mass Communication.
2+ years of marketing experience, with a strong background in traditional real estate marketing.
Solid knowledge of Visakhapatnam's geography, real estate micro-markets, and target buyer zones.
Strong coordination, analytical, and project management skills.
Excellent communication and vendor negotiation skills.

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